Decanted

Unfiltered Industry Insight by OrderPort

direct-to-consumer wine sales

3 min read

Reservation Systems Are the New Front Door of Your Winery

Marketing: Mar 16, 2026 9:19:39 AM

Not long ago, visiting a winery was simple. Guests would drive up, step inside, and wait for a spot at the tasting bar. Some days were slow and...

Wine Club Winery DTC Tasting Room DTC Tasting Room Metrics Customer Retention Winery Operations direct-to-consumer wine sales winery hospitality winery guest experience Customer Retention Strategies DTC Wine Marketing modern winery operations

3 min read

The Data-Driven Tasting Room: How CRM Insights Are Transforming Guest Service

Marketing: Mar 16, 2026 8:22:00 AM

For most wineries, the tasting room is where relationships begin. A guest walks through the door, tastes a few wines, hears a bit of the winery’s...

Wine Wine Blog Winery DTC Tasting Room DTC Tasting Room Metrics Customer Retention Wine Industry Insights Winery Operations DTC Marketing direct-to-consumer wine sales tasting room service winery customer service winery hospitality Customer Retention Strategies tasting room staff training winery hospitality training tasting room guest experience

3 min read

From Harvest to Hospitality: Why the Modern Winery Is a Guest Experience Business

Marketing: Mar 16, 2026 7:58:24 AM

For generations, the rhythm of a winery has followed the vineyard. Bud break. Bloom. Veraison. Harvest. Fermentation. Aging. Bottling. Wine has...

Wine Wine Club Wine Blog Winery DTC Tasting Room DTC Customer Retention Winery Operations direct-to-consumer wine sales Customer Retention Strategies DTC Wine Marketing tasting room management modern winery operations tasting room guest experience

8 min read

Measuring Digital Engagement in DTC Wine Sales: A Practical Guide for Wineries

Marketing: Feb 3, 2026 10:46:01 AM

Measuring Digital Engagement in DTC Wine Sales The wineries thriving in 2026 share one common trait. They measure what matters and act on what they...

Wine Winery Technology Winery sales strategy Tasting Room DTC Wine Business Analytics Sales by Channel Wine Marketing Reports Winery Reports eCommerce Performance Customer Retention Wine Industry Insights DTC Wine Sales direct-to-consumer wine sales winery website expectations winery online experience winery customer service

7 min read

Beyond the Website: Building a Digital Guest Experience That Feels Like Hospitality

Marketing: Feb 2, 2026 7:30:46 AM

What Today’s Winery Guests Expect Online The expectations guests bring to your winery’s digital presence have fundamentally changed. What worked...

Winery sales strategy wine hospitality eCommerce Performance Customer Retention Wine Industry Insights DTC Marketing winery ecommerce best practices direct-to-consumer wine sales winery website expectations winery online experience winery digital customer experience winery website conversion optimization