Decanted

Unfiltered Industry Insight by OrderPort

Tasting Room Metrics

3 min read

Turning Every Visit Into a Relationship: Designing Guest Journeys That Drive Loyalty

Marketing: Mar 16, 2026 9:29:43 AM

A great tasting room visit is one of the most powerful moments in the wine business.

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3 min read

Reservation Systems Are the New Front Door of Your Winery

Marketing: Mar 16, 2026 9:19:39 AM

Not long ago, visiting a winery was simple. Guests would drive up, step inside, and wait for a spot at the tasting bar. Some days were slow and...

Wine Club Winery DTC Tasting Room DTC Tasting Room Metrics Customer Retention Winery Operations direct-to-consumer wine sales winery hospitality winery guest experience Customer Retention Strategies DTC Wine Marketing modern winery operations
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3 min read

The Data-Driven Tasting Room: How CRM Insights Are Transforming Guest Service

Marketing: Mar 16, 2026 8:22:00 AM

For most wineries, the tasting room is where relationships begin. A guest walks through the door, tastes a few wines, hears a bit of the winery’s...

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