Decanted

If your winery has made it this far without a wine club, you’re not alone. Many producers, especially small and boutique operations have opted out.  They've relied on tasting rooms, ecomm, events and one-time buyers and for years, it worked. But 2025 has broughta shift too big to ignore.

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Break down modern member expectations, including customization, flexibility, exclusive access, and experiential value beyond the bottle.
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Discuss warning signs of a flatlining club—like low engagement or declining retention—and offer solutions such as tiered memberships and refreshed perks.
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Explore ways to elevate hospitality, from staff training and sensory storytelling to ambiance, pacing, and personalization.
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A deep dive into the KPIs that matter most—conversion rates, average order value, club sign-ups, and foot traffic trends.
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Cover POS systems, reservation platforms, CRM integrations, and mobile tools that enhance efficiency and data collection.
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Drive club conversion by provided a guided and personalized tasting room experience for guests.
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Using text-messaging (SMS) at your winery enables instant, personal connection with customers—boosting engagement, driving event attendance and e-commerce sales, enhancing the tasting-room experience, and deepening relationships with club members to turn casual visitors into loyal brand advocates.
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Not all wine club software is created equal. This guide breaks down the essential tools and features wineries need to grow and manage a successful club.

Choose a POS system for your winery that streamlines operations, drives sales, and makes your customer experience one they’ll never forget.
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