Where the Wine Industry Learns, Connects & Grows Together
Let's Grow Together
Vantage by OrderPort brings together winery owners, DTC leaders, hospitality professionals, and sales and marketing experts through practical education designed to help wineries grow, operate more efficiently, and deliver exceptional customer experiences.
Take the 30,000-foot view of the trends, challenges, and opportunities shaping the future of wine and direct-to-consumer sales. Hear from leading industry experts as they explore big-picture strategies, emerging consumer shifts, and what's next for wineries.
Growth Sessions
Monthly
Turn ideas into action with monthly sessions covering the strategies wineries use every day to grow their business. Learn practical approaches to marketing, hospitality, wine clubs, operations, customer engagement, and more.
Master Classes
Monthly
Hands-on training designed to help OrderPort users get the most from their software. Learn best practices, discover new features, and gain practical skills that improve efficiency, streamline operations, and enhance the guest experience.
Featured Upcoming Session
Season of Selling: Maximizing DTC & Club Revenue Across Channels
Thursday, August 13th | 10 am PST
What You'll Learn
✓ Build a comprehensive holiday DTC sales strategy across all customer touchpoints.
✓ Coordinate tasting room, ecommerce, wine club, and marketing efforts.
✓ Increase average order value through strategic merchandising and gift offerings.
✓ Use customer segmentation to personalize holiday promotions.
✓ Extendend holiday momentum into first-quarter retention and repeat purchases.
Season of Selling: Maximizing DTC & Club Revenue Across Channels
Thursday, August 13th
The holiday season presents one of the biggest revenue opportunities of the year for wineries. Learn how to maximize revenue across channels while delivering a seamless customer experience that encourages repeat purchases and long-term loyalty.
Compliance requirements can be complex, but the right tools and processes can make them easier to manage. In this Vantage Master Class, we'll review key OrderPort compliance features and workflows that help support accurate reporting, shipping, and regulatory requirements. Learn practical tips for reducing manual work, minimizing errors, and maintaining confidence in your compliance operations.
Beyond the Bottle: The Connected Future of DTC Wine.
Thursday, October 1st, 2026
Today’s most successful wineries are powered by more than great wine, they’re driven by connected technology that brings every part of the business together. In this forward-looking summit, we’ll explore how unified systems, intelligent automation, and data collaboration can streamline operations, elevate customer experiences, and create scalable, future-ready growth.
Loyalty Beyond the Holidays: Retaining Customers into the New Year
Thursday, October 22nd, 2026
The end of the holiday season doesn't have to mean the end of customer engagement. Learn how to build meaningful post-holiday touchpoints, strengthen customer relationships, and create momentum that carries revenue into the new year and beyond.
Build Your Best Year Yet, Winery Planning for 2027
Thursday, November 5th, 2026
A successful year starts long before January. Join us as we explore practical strategies to help your winery evaluate the past year, identify growth opportunities, and create a focused plan for 2027. From setting meaningful goals and budgeting to aligning your team, marketing, and customer experience, you'll leave with actionable ideas to build momentum and prepare for a stronger year ahead.
Your customer data holds valuable insights, but only if you know how to use it. In this Vantage Master Class, we'll explore advanced reporting and segmentation tools within OrderPort to help you better understand customer behavior, identify opportunities, and create more targeted outreach.
Learn how to turn data into actionable strategies that support stronger marketing, wine club growth, and customer retention.
For access to Master Class recordings, please contact customer support at HelpDesk@orderport.net
And We’re Just Getting Started
Vantage by OrderPort is evolving right alongside the wine industry. New topics, new partners, and new tools are already in the works, all designed to help you stay ahead of changing consumer behavior, operational demands, and technology trends.
Join us throughout the year as we continue learning, connecting, and shaping the future of wine together.
More events are on the way — stay tuned.
Stay Connected
Be the first the know about new sessions, access recordings and resources, connect with partners and the Vantage Community.
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