Decanted

Unfiltered Industry Insight by OrderPort

winery website expectations

8 min read

Measuring Digital Engagement in DTC Wine Sales: A Practical Guide for Wineries

Marketing: Feb 3, 2026 10:46:01 AM

Measuring Digital Engagement in DTC Wine Sales The wineries thriving in 2026 share one common trait. They measure what matters and act on what they...

Wine Winery Technology Winery sales strategy Tasting Room DTC Wine Business Analytics Sales by Channel Wine Marketing Reports Winery Reports eCommerce Performance Customer Retention Wine Industry Insights DTC Wine Sales direct-to-consumer wine sales winery website expectations winery online experience winery customer service

7 min read

From Click to Cellar: Creating Guest Experiences That Feel Human in a Digital World

Marketing: Feb 2, 2026 8:18:29 AM

Wine Industry Insights winery website expectations winery online experience winery digital customer experience tasting room service winery customer service digital vs physical wine experience winery hospitality winery guest experience

7 min read

Beyond the Website: Building a Digital Guest Experience That Feels Like Hospitality

Marketing: Feb 2, 2026 7:30:46 AM

What Today’s Winery Guests Expect Online The expectations guests bring to your winery’s digital presence have fundamentally changed. What worked...

Winery sales strategy wine hospitality eCommerce Performance Customer Retention Wine Industry Insights DTC Marketing winery ecommerce best practices direct-to-consumer wine sales winery website expectations winery online experience winery digital customer experience winery website conversion optimization