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Tasting Room

8 min read

Measuring Digital Engagement in DTC Wine Sales: A Practical Guide for Wineries

Marketing: Feb 3, 2026 10:46:01 AM

Measuring Digital Engagement in DTC Wine Sales The wineries thriving in 2026 share one common trait. They measure what matters and act on what they...

Wine Winery Technology Winery sales strategy Tasting Room DTC Wine Business Analytics Sales by Channel Wine Marketing Reports Winery Reports eCommerce Performance Customer Retention Wine Industry Insights DTC Wine Sales direct-to-consumer wine sales winery website expectations winery online experience winery customer service

Woman checking out customer with data icons in the background

3 min read

DTC Wine Sales: 2025 Highlights and Lessons Learned

Marketing: Dec 11, 2025 8:42:13 AM

The direct-to-consumer channel has always been a resilient engine for wineries. But in 2025, something subtle — and important — changed. DTC sales...

DTC wine holiday promotions Wine Blog Holiday wine sales Winery sales strategy Winery DTC Tasting Room DTC Wine Business Analytics eCommerce Performance DTC Wine Sales DTC Marketing

3 min read

Get Your Winery Ready for the Holidays: Smart Planning, Promotions, and Profit Tips

Marketing: Nov 10, 2025 1:48:52 PM

Introduction: The Season That Defines Success For wineries, the holidays aren’t just busy, they can be make-or-break. With up to 35% of annual DTC...

Wine marketing holiday season DTC wine holiday promotions Wine Club Holiday wine sales Winery sales strategy Holiday wine packaging Wine holiday marketing calendar Tasting Room DTC Inventory Management Wine Industry Insights DTC Wine Sales Winery Operations DTC Marketing

1 min read

From Taster to Member: Mapping the Customer Journey

Marketing: Sep 2, 2025 11:55:05 AM

From Taster to Member: Mapping the Customer Journey

Wine Club Winery DTC Tasting Room DTC Wine Club Data DTC Wine Sales