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eCommerce Performance

8 min read

Measuring Digital Engagement in DTC Wine Sales: A Practical Guide for Wineries

Marketing: Feb 3, 2026 10:46:01 AM

Measuring Digital Engagement in DTC Wine Sales The wineries thriving in 2026 share one common trait. They measure what matters and act on what they...

Wine Winery Technology Winery sales strategy Tasting Room DTC Wine Business Analytics Sales by Channel Wine Marketing Reports Winery Reports eCommerce Performance Customer Retention Wine Industry Insights DTC Wine Sales direct-to-consumer wine sales winery website expectations winery online experience winery customer service

7 min read

Beyond the Website: Building a Digital Guest Experience That Feels Like Hospitality

Marketing: Feb 2, 2026 7:30:46 AM

What Today’s Winery Guests Expect Online The expectations guests bring to your winery’s digital presence have fundamentally changed. What worked...

Winery sales strategy wine hospitality eCommerce Performance Customer Retention Wine Industry Insights DTC Marketing winery ecommerce best practices direct-to-consumer wine sales winery website expectations winery online experience winery digital customer experience winery website conversion optimization

4 min read

Selling Wine Online: Why Wineries Can’t Afford to Skip eCommerce

Marketing: Dec 19, 2025 12:00:01 PM

Can I sell wine online? Absolutely. The longer answer involves navigating shipping laws, building customer trust, and creating online experiences...

Wine Wine Club Winery Technology Winery POS Winery sales strategy eCommerce Performance Inventory Management Wine Industry Insights DTC Wine Sales

3 min read

Holiday Campaign Recap: What 2025 Taught Wineries About DTC Holiday Sales

Marketing: Dec 11, 2025 9:29:00 AM

The 2025 holiday season wasn’t just strong — it was clarifying. Wineries saw earlier gifting windows, higher mobile conversion rates, stronger club...

Wine Wine marketing holiday season DTC wine holiday promotions Winery sales strategy DTC Wine Business Analytics eCommerce Performance DTC Wine Sales DTC Marketing

Woman checking out customer with data icons in the background

3 min read

DTC Wine Sales: 2025 Highlights and Lessons Learned

Marketing: Dec 11, 2025 8:42:13 AM

The direct-to-consumer channel has always been a resilient engine for wineries. But in 2025, something subtle — and important — changed. DTC sales...

DTC wine holiday promotions Wine Blog Holiday wine sales Winery sales strategy Winery DTC Tasting Room DTC Wine Business Analytics eCommerce Performance DTC Wine Sales DTC Marketing

2 min read

5 Key Reasons to Use Text Messaging at Your Winery

Marketing: Aug 26, 2025 12:48:52 PM

Ease of communication with a business is key to building relationships and creating repeat customers. Utilizing Text Messaging (SMS) as part of your...

Winery DTC wine hospitality eCommerce Performance DTC Marketing SMS Marketing