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From Shipment to Relationship: Designing a Modern Club Experience
Personalization, flexibility, and communication cadence that actually reduce churn
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Personalization, flexibility, and communication cadence that actually reduce churn
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Let’s start here: wine clubs are not dying. But passive, transactional, “set it and forget it” clubs? Those are struggling.
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Can I sell wine online? Absolutely. The longer answer involves navigating shipping laws, building customer trust, and creating online experiences...
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Introduction: The Season That Defines Success For wineries, the holidays aren’t just busy, they can be make-or-break. With up to 35% of annual DTC...
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Introduction: The Power of Club Loyalty
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From Taster to Member: Mapping the Customer Journey