Top Tactics for Maximizing Club Revenue | Drive Loyalty and Profit this Holiday Season

Introduction: The Power of Club Loyalty 

Did you know that over 60% of DTC wineries report club revenue as their #1 driver of profitability during Q4? Here’s how to make sure yours performs at its peak. Wine clubs are more than a sales channel; they’re your most loyal audience and your most predictable source of revenue.

But to maximize results, wineries need more than seasonal offers—they need data-driven engagement, personalized communication, and seamless fulfillment. 

This blog outlines the top tactics to grow membership, strengthen retention, and turn club loyalty into lasting profit. 

Still refining your holiday plan? 
Get the full strategy for forecasting demand, aligning your team, and preparing operations in How to Prep Your Winery for Holiday Sales, the essential starting point for every successful Q4. 

Before acquiring new members, start by reactivating past ones. Reactivation campaigns often deliver the highest ROI because they target guests who already trust your brand. 

How to Reactivate Successfully: 

• Send a “We Miss You” email with a personalized offer, like free shipping or early access to a new release. 

• Include an incentive for rejoining (for example, double points on their first shipment). 

• Automate the sequence using your CRM and POS integrations in OrderPort to ensure every lapsed member receives it. 

• Track re-engagement rates in real-time using OrderPort’s dashboard. 

Once those members return, make sure every interaction keeps them loyal. 
Discover practical ways to strengthen communication, streamline responses, and deliver five-star service in Holiday Customer Service Tips. 

The holidays are the perfect time to turn loyal members into brand advocates. 
Gift-a-Club promotions not only drive revenue but also expand your member base organically. 

Steps to Execute: 

1. Create a limited-time “Gift-a-Club” tier (e.g., 3-month or 6-month membership). 

1. Offer a small bonus for both giver and recipient—like a complimentary tasting or bonus bottle. 

1. Highlight the campaign across email, website banners, and in your tasting room. 

1. Automate the gifting workflow through OrderPort so memberships activate seamlessly. 

Pro Tip: Promote Gift-a-Club starting mid-November, when gift shopping accelerates. 

Perfect timing turns a good campaign into a great one. 
See how to map out your promotions, align inventory, and launch at the ideal moment in Creating a Holiday Promotions Calendar, your guide to making every offer hit right on schedule. 

Create Exclusive, Experience-Based Perks

Loyalty thrives when members feel recognized and rewarded beyond discounts. 

Ideas to Elevate Member Experience: 

• Host an invite-only holiday release event or virtual tasting. 

• Offer “First Access” to new vintages before they go public. 

• Bundle member-only perks, like free tastings for guests or holiday concierge shipping. 

• Add personalized thank-you notes or festive packaging for December shipments. 

These small touches amplify perceived value and build emotional connection. 

Ready to take your member experience to the next level? 
Plan your next exclusive event or club perk with the help of The Holiday Readiness Playbook for DTC Wineries, your complete roadmap for creating memorable, stress-free holiday experiences.  

Automation ensures no opportunity is missed. With OrderPort, wineries can: 

• Trigger renewal reminders 30 days before expiration. 

• Send loyalty reward notifications based on spending tiers. 

• Personalize emails by membership history and lifetime value. 

• Sync all campaigns across POS, ecommerce, and CRM. 

Data point: Automated retention programs can boost renewal rates by up to 15–20% compared to manual reminders. 

Automation can save time but pairing it with great service creates lasting loyalty. 

The right message at the right time drives conversions. 

Tips for Effective Club Communication: 

• Segment lists by engagement level (active, paused, high value). 

• Use storytelling to showcase winery traditions, people, and releases. 

• Incorporate holiday visuals and consistent tone across all channels. 

• Schedule messages around critical shipping cutoffs to increase urgency. 

Example subject lines: 

• “A Gift for Our Members: Early Access to the Holiday Release 🎁” 

• “Only 5 Days Left to Ship in Time for Christmas!” 

Craft perfectly timed club messages with confidence. 
Use Creating a Holiday Promotions Calendar to align your communications with inventory, fulfillment, and campaign timing, so every message lands when it matters most. 
 

Success doesn’t end with shipment—it continues through measurement. 
Review performance metrics weekly: renewal rate, referral rate, average order value, and churn. 

Steps to Optimize in Real Time: 

• Track key KPIs using OrderPort’s dashboard. 

• Compare year-over-year growth by segment. 

• Identify your top 10% of high-value members and design retention offers for them. 

Your data tells a story; make sure you’re reading it the right way. 
Revisit How to Prep Your Winery for Holiday Sales to strengthen your forecasting, align goals with real-time insights, and keep your Q4 performance on track. 

Conclusion: Build Loyalty That Lasts

The most successful wineries don’t just sell bottles—they build relationships. 
Your wine club is the foundation of year-round stability and growth. 

This holiday season, focus on connection, personalization, and seamless service. The result: loyal members, higher revenue, and a stronger brand. 

Start optimizing your wine club with our Holiday Readiness Playbook for DTC Wineries and make this your most profitable season yet. 

Frequently Asked Questions (Wine Club Readiness) 

Q1: What’s the best time to promote a gift-a-club offer? 
A: Mid-November through mid-December, when consumers are shopping for meaningful, experiential gifts. 

Q2: How often should wineries communicate with club members? 
A: At least once per month, with more frequent updates (2–3 per month) during Q4. 

Q3: How can automation improve club management? 
A: Automation reduces manual errors, ensures timely renewals, and enables personalized member journeys at scale. 

Q4: How does OrderPort support wine club growth? 
A: By unifying POS, ecommerce, CRM, and marketing automation, OrderPort enables wineries to grow and retain members seamlessly.