The integration of OrderPort and Vinoshipper streamlines the direct-to-consumer sales process. This integration empowers wineries with the industry’s most comprehensive and seamless DTC system, ensuring you can fully maximize your brand’s potential while maintaining all your data within a unified platform.
During this webinar Avalara’s Michael Dominguez will present on understanding beverage alcohol sales tax and compliance, using Avalara’s compliance services to streamline your winery operations and exploring the Avalara – OrderPort integration features. To learn more about Avalara go to www.avalara.com
Wine clubs are a mainstay of most wineries. More and more wine shops are starting wine clubs. If you haven’t started a wine club for your wine shop or have started a club but need better tools to manage the club please join us for this special webinar. We’ll review the different types of clubs you can offer customers and show you the tools for managing clubs of any size.
Gift cards are not just for holidays. Every day is a great day to gift. When customers give gift cards they evangelize your brand and introduce your wines to new customers. For this Learn Event we’ve assembled a panel of wineries and wine marketers to talk about digital and physical gift cards and how they use them to grow DTC business.
When guests come, are you making the most of it? In this session, we’ll work through ways to drive traffic – thinking outside the box – and then focus on how we can generate more revenue in the tasting room with the traffic and guests we get.
Presented by: Jennifer Warrington, The Glue @ WISE
Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as The Glue, Jennifer: oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more.
If you can even find the right people, the cost of hiring and training is extremely high, so high turn-over is not what we want either. During this Learn Event we’ll take a deep dive into how we’re recruiting, interviewing, hiring, onboarding, compensating and retaining staff. In this session, WISE will help you think through your processes and give insights on what works, what doesn’t, steps to great hiring, and ways to keep your superstars, yours.
Presented by: Liz Mercer
GM, Judd’s Hill Winery & MicroCrush; WISE Coach & Content Developer
Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Management. She joined the wine industry in the tasting room at Sterling Vineyards in 1999. Shortly thereafter, she was drawn into direct to consumer sales via wine clubs and e-commerce at Mumm Napa, where she led a team to rebrand the wine club, establishing it as one of the largest wine clubs in the country. Nearly six years with Gallo DTC leadership included a stint on the Central Coast of California. She returned to the Napa Valley, and spent time at Round Pond Estate and Bluxome Street Winery in San Francisco.
With the rising costs from supply chain issues and the challenges from the short, smoke tainted harvest of 2020, wineries need to understand how to make better pricing decisions. Join us for a presentation by Matt Lulay, Managing Director at Mather Economics, and learn how wineries use their own sales data to determine the price elasticities of each wine in their portfolio and use this information to make intelligent pricing decisions.
Customers can now schedule and order pickup and
make tasting room reservations in Orderport.
OrderPort Restaurant POS now Available!
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