When guests come, are you making the most of it? In this session, we’ll work through ways to drive traffic – thinking outside the box – and then focus on how we can generate more revenue in the tasting room with the traffic and guests we get.

Presented by: Jennifer Warrington, The Glue @ WISE

Jennifer is an industry professional with 23 years of experience, including 13 years with WISE. She began her career in the wine industry working for Lesley Berglund (Co-Founder & Chairman of WISE) at Ambrosia Wine Catalogue/The Winetasting Network shortly after completing her BA in English Literature. In her role as The Glue, Jennifer: oversees WISE Operations which includes spearheading the WISE Mystery Shopping Program (now over 5,000 shops); overseeing content development; coaching; account management of WISE wineries; oversees marketing programs; moderates WISE Cabinets; coordinates, schedules, and communicates with coaches, attendees and winery partners for a robust class schedule of 30+ courses and onsite training programs throughout California, Oregon, Washington, New York and more.

If you can even find the right people, the cost of hiring and training is extremely high, so high turn-over is not what we want either. During this Learn Event we’ll take a deep dive into how we’re recruiting, interviewing, hiring, onboarding, compensating and retaining staff. In this session, WISE will help you think through your processes and give insights on what works, what doesn’t, steps to great hiring, and ways to keep your superstars, yours.

Presented by: Liz Mercer
GM, Judd’s Hill Winery & MicroCrush; WISE Coach & Content Developer

Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Management. She joined the wine industry in the tasting room at Sterling Vineyards in 1999. Shortly thereafter, she was drawn into direct to consumer sales via wine clubs and e-commerce at Mumm Napa, where she led a team to rebrand the wine club, establishing it as one of the largest wine clubs in the country. Nearly six years with Gallo DTC leadership included a stint on the Central Coast of California. She returned to the Napa Valley, and spent time at Round Pond Estate and Bluxome Street Winery in San Francisco.

During this webinar Avalara’s Michael Dominguez will present on understanding beverage alcohol sales tax and compliance, using Avalara’s compliance services to streamline your winery operations and exploring the Avalara – OrderPort integration features.

During this special webinar for WineDirect users we will discuss and demonstrate some of the important feature differences between the two systems. This presentation will include a question and answer period for wineries to discuss their software requirements.

During this presentation we will explore ADA site compliance with Martin Goldfinger of UserWay.
Martin will review common site accessibility violations, the risks to your business and demonstrate how UserWay can help.

During this presentation we will explore creative ways to reward customers with more than discounts.
You can build real loyalty when customers earn something authentic and unique to your winery.

During this presentation we will explore custom printed and electronic gift cards
and the many ways they can be used to connect your winery with new customers.

During this presentation we will explore different club types and how they appeal to different types of customers.
Winemaker Select and Customer Choice are a staple of winery club types.
How can adding Case Clubs, Subscription Clubs and Allocations increase total membership?

The DTC shipping compliance landscape can seem daunting, but it cannot be overlooked.
Join OrderPort and SOVOS ShipCompliant for an overview of how to set your winery up for DTC success and future growth.

Join us for a presentation by Jeff Carroll, General Manager for Avalara Beverage Alcohol.
We’ll discuss compliance requirements for wineries, age verification, tax types, enforcement
trends and key steps for maintaining compliance.

With the rising costs from supply chain issues and the challenges from the short, smoke tainted harvest of 2020, wineries need to understand how to make better pricing decisions. Join us for a presentation by Matt Lulay, Managing Director at Mather Economics, and learn how wineries use their own sales data to determine the price elasticities of each wine in their portfolio and use this information to make intelligent pricing decisions.

How are the members of your winery association working together to attract customers?  How are members sharing traffic and how does each member compare to their peers in key performance metrics?  We’ll share ideas and tools for association marketing.

Multiple club types enable you to offer customers best-fit memberships.  From winemaker select and customer choice to allocation and subscription clubs we’ll show you how each type appeals to customers.

How do you extend the tasting room experience to your webstore where customers can buy wine every day?  Couple your marketing with a well branded and easy to use webstore to enable customers to buy more wine.

Dynamic dashboards coupled with deep-dive standardized and custom reports make the data you need available on-demand.  Push reports to staff and access performance snapshots to see trends and determine what to do next.

Join us for a presentation by Bill Maile, Executive Director for the Craft Wine Association and learn how the organization supports small production, handmade wines born from the heart and soul of the producer.

Using streamlined workflows and single touch CRM, data is easily captured and accessed during the customer visit empowering associates with what they need from reservation to checkout.

Coming Soon