Events

During this presentation we will explore creative ways to reward customers with more than discounts.
You can build real loyalty when customers earn something authentic and unique to your winery.

During this presentation we will explore custom printed and electronic gift cards
and the many ways they can be used to connect your winery with new customers.

During this presentation we will explore different club types and how they appeal to different types of customers.
Winemaker Select and Customer Choice are a staple of winery club types.
How can adding Case Clubs, Subscription Clubs and Allocations increase total membership?

The DTC shipping compliance landscape can seem daunting, but it cannot be overlooked.
Join OrderPort and SOVOS ShipCompliant for an overview of how to set your winery up for DTC success and future growth.

Join us for a presentation by Jeff Carroll, General Manager for Avalara Beverage Alcohol.
We’ll discuss compliance requirements for wineries, age verification, tax types, enforcement
trends and key steps for maintaining compliance.

With the rising costs from supply chain issues and the challenges from the short, smoke tainted harvest of 2020, wineries need to understand how to make better pricing decisions. Join us for a presentation by Matt Lulay, Managing Director at Mather Economics, and learn how wineries use their own sales data to determine the price elasticities of each wine in their portfolio and use this information to make intelligent pricing decisions.

How are the members of your winery association working together to attract customers?  How are members sharing traffic and how does each member compare to their peers in key performance metrics?  We’ll share ideas and tools for association marketing.

Multiple club types enable you to offer customers best-fit memberships.  From winemaker select and customer choice to allocation and subscription clubs we’ll show you how each type appeals to customers.

How do you extend the tasting room experience to your webstore where customers can buy wine every day?  Couple your marketing with a well branded and easy to use webstore to enable customers to buy more wine.

Dynamic dashboards coupled with deep-dive standardized and custom reports make the data you need available on-demand.  Push reports to staff and access performance snapshots to see trends and determine what to do next.

Join us for a presentation by Bill Maile, Executive Director for the Craft Wine Association and learn how the organization supports small production, handmade wines born from the heart and soul of the producer.

Using streamlined workflows and single touch CRM, data is easily captured and accessed during the customer visit empowering associates with what they need from reservation to checkout.

Coming Soon