You know the value of building a thriving eCommerce platform for your winery. Becoming the best place to buy wine online is no small feat, but if you can achieve it, the sky’s the limit for your business. You’ll connect with customers all over the world, getting your wine in front of people who might never have discovered it otherwise, and drive more sales than you ever could have managed when limited to your own tasting room.
So how do you elevate your online wine store to become the best of the best?
It’s simpler than you might think – all you need are the right tools to get started. Keep reading to discover how your winery can become the go-to wine shop online for wine enthusiasts all over the world.
How to Become the Best Place to Buy Wine Online
Let’s be honest: with so many wineries developing an eCommerce presence, it can be difficult to know how to stand out. You want to be your customers’ go-to place to buy wine online – but how do you make the transition from a hidden gem to a top name in the online wine industry?
It’s time to start building – one step at a time.
Create a Defined Online Presence
First things first: your online presence matters. Without properly defining who you are in a way that makes your winery recognizable online, you’ll struggle with customer retention.
It’s crucial that you create a brand identity that stands out. When you do, customers who already shop at your physical location will be able to easily find you online, and online customers who start shopping with you via organic traffic will clearly remember who you are – ensuring they recognize you when they see you again online and remember you the next time they want to purchase wine online.
Defining your winery’s online presence can begin with just a few simple things: a memorable logo, recognizable brand colors, and clear web copy that amplifies your winery’s unique voice.
All of this can be quickly implemented and make a huge difference.
Connect Intentionally With Your Audience
If you want to become the preferred place to buy wine online, just skating by isn’t going to cut it – you have to take the time to connect intentionally with your audience.
Your customers are constantly being inundated with information, web content, and advertisements. They aren’t going to pay attention to another surface-level post or email passing through their inbox.
This is when having a great CRM is pivotal for your business. When you’re able to dive into your customers’ data and understand their preferences, shopping patterns, and more, you’re able to curate your marketing tactics in a new and powerful way.
For example, you can create customer segments that allow you to send emails to specific sets of customers – a roundup of your best Cabernet Sauvignon wines for red wine lovers, or unique discounts, deals, or even free shipping based off of a customer’s past purchase history.
These intentional connection points make your winery stand out – and the next time a past customer wants to buy wine online, it will be your targeted marketing efforts that come to mind, and they’ll find themselves pulling your website up in no time to grab their favorite bottle.
Prioritize Your Website’s User Experience
Time is our most valuable resource – and if your website makes your audience feel like you’re wasting theirs, trust us – they won’t be coming back.
Just like you wouldn’t go back to a restaurant or store where you had a terrible customer experience, if your website’s user experience isn’t quick and intuitive, your visitors won’t be coming back, either.
Research shows that anywhere from 40-50% of shoppers will give up on a site that takes more than three seconds to load. That’s why it’s so important to make sure that your website is in top condition at all times – if it’s not, it could be the reason you lose hundreds of dollars in sales.
Furthermore, users will quickly get tired of using a website that’s confusing or tedious to operate. Life is frustrating enough as it is – they don’t have the time or energy to spend on a website that isn’t a great place to shop, or even just browse.
If you haven’t, take an audit of your site. Ask someone who’s unfamiliar with your online wine store to test out the experience of looking for a specific Pinot Noir or to find a wine within a specific price point. Is it simple, or do they need help and instruction? Does everything load quickly, or are they having to sit through annoying lags?
Remember, your user experience has to be a priority. A high-quality shopping experience creates happy customers who keep coming back – and who recommend you to their friends who are looking for the best place to buy wine online.
Keep Shopping Simple With a Great eCommerce System
You know the importance of a great user experience – but how do you make shopping for wine easy for your customers? It can feel like a lot of pressure to develop an online wine shop that connects and converts, especially if you don’t consider yourself to be a technology whiz.
That’s why you need a winery eCommerce system that makes it simple to share, sell, and ship your wine all over the country – no headaches required.
The right eCommerce system won’t require you to upend your current marketing efforts, build a brand-new website, or jump through endless hoops to get your online wine store up and running. Instead, it will connect to your existing site, allowing your customers to shop their favorite wine selections, join your wine club, and manage their account with ease.
Plus, as a winery owner, having a good eCommerce system will make it easy for you to manage online inventory and customize your customer navigation, and will come with great support so you no longer feel like you have to carry the stress of managing your online wine shop alone.
And the best part? You can gain all of these tools for an affordable price, so you aren’t breaking the bank.
Become the Best Online Winery With OrderPort
At OrderPort, we’re committed to providing a seamless multi-platform system that makes your online wine sales a breeze. We believe that you don’t have to wait for the tools you need, so we offer programs priced for wineries of every size. Whether you’re a small winery just getting on its feet or a giant of high-end wine production, we’re here to support you every step of the way.
Our essential integrations connect OrderPort with the tools you need for success, and our easy and intuitive eCommerce system engages each website visitor, removing purchasing obstacles and bringing customers back again and again for another bottle of Cabernet Sauvignon or Pinot Noir.
Turn customers into brand fans with us. Ready to get started? Contact us to request a demo today.
