Join Us 

Vantage by OrderPort

Three Levels. Endless Learning. One Connected Industry.

 

Join one of our three kinds of sessions, all geared towards helping you build a better winery.

Vantage Industry Summits - Broad, thought-leadership events that offer a 30,000 foot view of the challenges currently shaping the DTC wine industry.
Monthly Growth Sessions - Practical, solution-based webinars connecting industry-specific strategy to real winery results. 
Client Master Classes - Tactical, guided workshops helping OrderPort users turn insights and strategies into real operational results. 

Join us for our next event

 

The New Buyer Journey | Thursday April 2nd @ 10 am PST

Presented by OrderPort, Barrel Room Media & The North Carolina Wine Growers Association

 

Today's wine drinkers discover experiences differently, through social platforms, travel apps and curated recommendations long before they step into the tasting room. This Summit helps wineries rethink how discovery, storytelling and digital tools shape the guest journey from first click to lifelong connection. Learn how hybrid tourism strategies and regional partnerships can amplify visibility, attract visitors and convert them into loyal advocates. 

With more than 30 years of combined industry experience, panelists Lailand Oberschulte (VP of Marketing, OrderPort), Rachel Erickson of Barrel Room Media, and Becky Muhlenberg of the North Carolina Winegrowers Association will explore how technology and tourism are converging in new ways, helping wineries reach beyond the screen to connect with new guests and cultivate lifelong members.

We Look Forward to Seeing You

OrderPort Industry Summits

Where innovation meets tradition in the world of wine.
Filter Speakers:
April.Summit
The New Buyer Journey
Thursday, April 2nd

Presented by OrderPort

Today’s wine drinkers discover experiences differently, through social platforms, travel apps, and curated recommendations long before they step into the tasting room. This summit helps wineries rethink how discovery, storytelling, and digital tools shape the guest journey from first click to lifelong connection. Learn how hybrid tourism strategies and regional partnerships can amplify visibility, attract the right visitors, and convert them into loyal advocates.

Register Here

July.Summit
Workforce and Technology
Thursday, July 2nd

Presented by OrderPort

With rising labor pressures and evolving guest expectations, wineries are being challenged to do more with less — without losing the personal touch that defines hospitality. This summit explores how smart technology, operational alignment, and empowered teams can work together to create memorable customer experiences while improving efficiency and staff retention.

Register Here

October.Summit
Beyond the Bottle: The Connected Future of DTC Wine. Integration, Innovation & Insight
Thursday, October 1st, 2026

Presented by OrderPort

Today’s most successful wineries are powered by more than great wine, they’re driven by connected technology that brings every part of the business together. In this forward-looking summit, we’ll explore how unified systems, intelligent automation, and data collaboration can streamline operations, elevate customer experiences, and create scalable, future-ready growth.

Register Here

 

Monthly Growth Sessions

Actionable sessions designed to help wineries expand reach, deepen loyalty, and drive DTC growth.
Filter Speakers:
April.Growth-1
Attracting the Next Generation of Wine Club Members
Thursday, April 23rd

Hosted by OrderPort

Learn how to engage younger wine drinkers through authentic storytelling, flexible membership options, and experiential marketing.

Building on “Redefining Wine Tourism,” this session focuses on modern strategies to attract and retain the next generation of club members.

Register Here

May.Growth
Storytelling that Sells: 
Building a Brand Voice that Converts
Thursday, May 14th

Hosted by OrderPort

Turn your story into a system that drives connection, trust, and conversion across every customer touchpoint.

Learn how to build a brand voice that doesn’t just sound good but consistently moves customers to act. 

Register Here

June.Growth
Collaborating for Growth:
Partnerships, Trade & Corporate Channels 
Thursday, June 18th

Hosted by OrderPort

Strong partnerships turn opportunity into a system you can rely on, not just a channel you chase.

Join us to discuss how to build trade and corporate relationships with clarity and structure so growth becomes consistent, not accidental. 

Register Here

July.Growth
High-Season Readiness: Streamlining Service & Inventory 
Thursday, July 23rd

Hosted by OrderPort

High season doesn’t have to mean chaos when your service and inventory run on a clear, connected system.

Create workflows that keep your team aligned, your floor moving, and every customer experience consistent under pressure. 

 

Monthly Master Classes

Deep-dive OrderPort training, empowering users to master the platform.
Filter Speakers:
March.Mastery-1
Streamlining Reservations & Guest Management
Thursday, March 19th

Hosted by OrderPort

Learn how to optimize guest scheduling, staff assignments, and experience tracking using the OrderPort Point of Sale and Reservation tools.

This session expands on insights from March’s Growth Session: From Harvest to Hospitality: Building Stronger Guest Experiences.

May.Mastery (1)
Connected Commerce: Integrating POS, eComm & CRM, Email + SMS Campaigns in OrderPort 
Thursday, May 28th

Hosted by OrderPort

When your POS, eComm, CRM, and messaging work as one system, every customer interaction becomes connected and actionable.

Build a unified flow of data and communication that turns everyday activity into consistent revenue and stronger relationships. 

August.Mastery
From Clicks to Customers: Optimize Your Online Shop for Conversion
Thursday, August 27th

Hosted by OrderPort

Applying proven conversion frameworks to your winery’s online shop: improving product discovery, purchase confidence, and checkout completion to drive higher order volume, stronger AOV, and increased DTC revenue.

Sept.Mastery
Advanced Reporting & Segmentation, Inventory Management During Harvest 
Thursday, September 24th

Hosted by OrderPort

Turn reporting and segmentation into a system that shows you what matters and what to do next. Stay in control during harvest with clear inventory visibility so decisions are grounded, timely, and repeatable. 

And We’re Just Getting Started

Vantage by OrderPort is evolving right alongside the wine industry. New topics, new partners, and new tools are already in the works, all designed to help you stay ahead of changing consumer behavior, operational demands, and technology trends.

Join us throughout the year as we continue learning, connecting, and shaping the future of wine together.

More events are on the way — stay tuned.

Want to Learn More?