How to Win Winter

Turning Slow Months Into Growth Months

Winter months, especially Q1, are often the slowest time of year for wineries, with fewer visitors, post-holiday fatigue, and challenges like “Dry January” impacting sales. How to Win Winter: Turning Slow Months Into Growth Months will share proven strategies to help wineries turn this downtime into opportunity—leveraging personal outreach, club reorder campaigns, and creative engagement to build stronger customer relationships, boost sales beyond the tasting room, and lay the foundation for a successful year ahead.