Decanted
Industry insights, unfiltered and refined. A blog by OrderPort.
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Past Blogs
Wine Club
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How to Grow Your Wine Club: Proven Strategies to Attract and Retain Loyal MembersExplore methods to drive club sign-ups and reduce churn—think strategic onboarding, targeted promotions, and consistent, personalized communication.
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Wine Club Benefits That Actually Matter: What Today’s Members Expect and How to Deliver
Break down modern member expectations, including customization, flexibility, exclusive access, and experiential value beyond the bottle.
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Is Your Wine Club Stagnant? 7 Signs It’s Time to Refresh Your Offering
Discuss warning signs of a flatlining club—like low engagement or declining retention—and offer solutions such as tiered memberships and refreshed perks.
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Tasting Room
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Maximizing Guest Experience: Tips to Create a Memorable Tasting Room Visit
Explore ways to elevate hospitality, from staff training and sensory storytelling to ambiance, pacing, and personalization.
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Tasting Room Metrics That Matter: How to Track What’s Driving Revenue
A deep dive into the KPIs that matter most—conversion rates, average order value, club sign-ups, and foot traffic trends.
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Tasting Room Tech: Tools That Streamline Operations and Improve Customer Engagement
Cover POS systems, reservation platforms, CRM integrations, and mobile tools that enhance efficiency and data collection.
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Holiday Readiness
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How to Prep Your Winery for Holiday Sales
Cover everything from inventory planning and staffing strategies to marketing timelines and packaging upgrades to capitalize on the busiest season of the year.
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Creating a Holiday Promotions Calendar That Drives Results
Walk through a step-by-step approach to mapping out campaigns—when to launch, what channels to use, and how to align offers with key shopping days like Thanksgiving Weekend and New Year’s Eve.
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How to Build a Successful Corporate Gifting Program for Your Winery
Detail how to structure a high-volume gifting program—from custom packaging and volume discounts to outreach strategies and fulfillment logistics that impress business buyers.
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Reporting & Analytics
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How to Use Winery Data to Make Smarter Business Decisions
Explore how real-time reporting and historical trends help wineries adjust inventory, plan promotions, and improve overall operations with confidence.
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Top Winery Reports Every Tasting Room, Club, and eCommerce Team Should Be Using
Break down essential reports—like sales by channel, club churn rate, inventory velocity, and AOV—to identify what’s working and what needs improvement.
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From Data to Action: Turning Winery Reports Into Growth Opportunities
Explains how to interpret key data points and turn them into tactical steps that increase sales, streamline operations, and deepen customer relationships.
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