Decanted | DTC

Introduction: Turning Information into Insight

From Strategy to Shipping: A Complete Guide to Winning Business Buyers

The image depicts a modern wine tasting room filled with natural light streaming through large windows. Stylish wooden tables are arranged neatly, adorned with elegant wine glasses and small plates of artisanal cheeses. In one corner, a friendly staff member uses a sleek tablet to take orders, while another engages with guests at the bar, showcasing a selection of bottles. Behind them, a vibrant display of wine barrels and shelves filled with various wine bottles create an inviting backdrop. Guests, a diverse group of individuals in casual, stylish attire, are animatedly discussing their tasting experiences. The atmosphere is warm and welcoming, enhanced by soft, ambient lighting and the subtle aroma of wine. A digital screen in the background showcases real-time data, highlighting sales and guest preferences, seamlessly blending technology with the art of wine tasting.

In today’s competitive wine landscape, the tasting room is more than a point of sale—it is the front...

For wineries, the tasting room is more than a hospitality touchpoint. It is a critical sales engine ...

Wine bottle and glass overlooking a sunny vineyard

It’s a sunny Saturday in Napa, and your phone just won’t stop ringing. Three different groups are tr...